How to Improve Your Email Deliverability

How to Improve Your Email Deliverability

On this help page, we will give you simple tips on how to improve the deliverability of your emails.

Email deliverability refers to an email's ability to reach its recipients in their main inbox without being filtered or sent to a spam folder. It is a key factor in your marketing operations.

Factors that influence email deliverability:

•        The quality of the sending email address (using a personalized, authenticated domain name with a good reputation)

•        The hygiene of your email address base (contact list)

•        The reputation of the IP addresses of the sending servers

•        The rate of Spam/Bounced emails

•        The possible presence of spam words

1. Only Send Emails to People Who Have Agreed to Receive Them

This is the foundation of good email deliverability. On MerwinSaaS, it is forbidden to import a contact list containing email addresses of contacts who have not authorized you to send them emails. It is forbidden to import contact lists bought on the Internet or scraped lists. Without explicit consent, your emails are more likely to be flagged as spam.

2. Keep Your Open Rate Above 20%

It's always nice to have a large email list, but if too many contacts stop opening your emails, it can affect deliverability. We recommend regularly deleting inactive contacts to ensure you only send emails to engaged contacts and keep your open rates high.

On a weekly or bi-weekly basis, search for all contacts who have not engaged with your emails within the past 3 months and remove them.

3. Authenticate the Domain Name Used to Send Emails

It is important to use an authenticated domain name for sending emails. Receiving servers tend to reject or move to junk any emails that are not correctly authenticated. Refer to the article "How to Authenticate Your Domain Name for Email Sending" for the full procedure.